Open creative intelligence for teams that use AI.
Essays and launch notes on brand-custom taxonomy, Meta performance memory, custom reports, MCP workflows, and how creative strategy changes when your AI can read your ad account context.
Why open brand taxonomy beats locked creative reporting
Creative analytics should preserve a shared standard while letting every brand extend it with founders, products, offers, customer segments, and naming rules.
How to build creative memory for your AI strategist
A creative strategist is only useful when it remembers your library, taxonomy, brand voice, and performance history.
From Meta performance to better creative briefs
Turn ROAS, CTR, thumbstop, funnel score, and tag-level patterns into concrete production direction.
How to use prebuilt and custom creative reports
Find the best hooks, landing pages, angles, audiences, offers, and brand-specific patterns.
Why open brand taxonomy beats locked creative reporting
The case for a stable standard layer that each brand can extend.
How to build creative memory for your AI strategist
Why your LLM needs taxonomy, entities, library history, and brand voice.
From Meta performance to better creative briefs
Use tag-level performance to decide what to make next.
How to use prebuilt and custom creative reports
A workflow for best hook, LP, angle, audience, offer, and saved report views.
Start with your own creative library.
Tag creatives, sync Meta performance, customize brand taxonomy, and ask the strategist what to test next.
Open Creative Tagger